29 September 2014

Daughter's Day... What's that?

Footloose & Fancy Free: the uncensored version

This weekend the ‘jolly pages’ of a local English daily tried to tell us that the hep and happening creatures were busy planning mega splurges for Daughters’ Day.

And when’s that? This Sunday, of course. Some people dreamed up this idea around the year 2011, to celebrate a new ‘daughters’ day’ in India on the fourth Sunday of September, and of late, the sellers of soaps, shampoos, baubles and Barbie dolls have yet another excuse to pick parents’ pockets.

So what’s this ‘daughters day’ tamasha all about? Who should know better than the women in the NGO sector? So one phoned Bihar’s most prominent women’s organization, the Bihar Mahika Samakhya Society. “Daughters Day on Sunday? You’re not serious? We already have a women’s day, a day for the girl child, the One Billion Rising Campaign, and we initiated the Celebrate your daughter days all over the state. Whose idea was this one? Not the government of India, otherwise there would have been a circular to that effect!” That was their answer.


Thinking that UNICEF would probably be the best place to get an answer, one diligently rang up Nipurnh Gupta, the rights and media point person. If anyone should know about daughters days in the offing, it had to be Nipurnh. Anyway in the past week, she was behind a workshop for kids and cinema, and a two day regional conference that stressed the duty of the media to inform everyone about prompt and regular immunization of babies, especially daughters. Ms Gupta, hemmed and hawed a bit, and then said that if anyone came up with the idea of having a daughter’s day it was a good thing. “The more the idea that one should cherish daughters is brought into the discourse, somewhere it will impact the adverse sex ratio. Let’s ask parents whether they have really made sure that their baby daughters have received all the immunization? Has the child received DPT three times before she reaches 7 years of age? Has she received two doses of immunization for Japanese encephalitis before she reaches two years? What about Hepatitis B vaccine before her first birthday celebration?”



So, I decided to do a quick pop survey. Out popped my phone and I did a bit of screen tapping, and waited for the results.


Professor Muniba Sami what’sapped: “Daughter’s Day- this Sunday? For us every day is our daughter’s day.” Media professional Ann Mary John messaged, “Till date haven’t celebrated it, heard it was on the 28th, and I’m not sure that many of us are aware of this day. Marketing ploy?” Mehraz Haque, currently doing a PHD from Banaras Hindu University messaged: ‘Had no idea about this. Great. Wonderful opportunity to demand something from Daddy dear.”


So now, what's Daughter’s Day about? For the few with expendable incomes, it’s another reason to splurge and party; for those in the social work sector, it is another opportunity to drive home the point that daughters are not expendable, and to combat what they perceive as patriarchy and misogynist traditions; for the businessmen it’s a potential market to be exploited. For the harried middle class urban parents living in boxes called apartments, it’s a beautiful opportunity to stop for a moment and tell their little girls aged 5 to 50… that they are truly special.


Come on ye Fairy Godmothers! Celebrate that hardworking Cinderella. Pull her out of the pantry, wipe her face and give her a pair of glass slippers, take her on a ride to the Mall, waltz her into the food court. Treat her like a princess. Never Mind, she’ll be back among the pots and pans come Monday morning!



Author: Frank Krishner